Press Release

Bedazzled present their new collection ahead of Spring Fair

Manchester-based, wholesale jewellery company Bedazzled will launch their exciting and fresh new ‘Spring/Summer 2012’ collection on Monday 16^th January, ahead of Spring Fair - The aim, to give their customers an advantage within a highly competitive and ever changing market place. With deliveries starting at the end of January.

To maximise customer service and meet individual customer needs, Bedazzled are taking bespoke collections out for their customers to view, starting in January. To support this initiative, MD Ivan Bennett has taken the decision not to attend the tradeshows in 2012. 

Ivan Bennett, explained “We have seen a new trend over the last few years, with retailers looking for alternate ways to buy their collections - rather than placing one order at a tradeshow, customers are placing smaller orders on a more frequent basis throughout the year. Customers want the ability to quickly respond to the marketplace and fashion trends, assessing which products are successful and have the ability to update their collections to stay ahead of their competitors.”

He added “To support this buying change, we have invested in our ‘sales to delivery process’ by extending our internal customer service team and increasing our UK- and Ireland-based sales representatives. The first release of the new collection is now available on our website so customers can also place an order at their own convenience.”

The new Bedazzled collection includes a larger range of quality fashion accessories as well as jewellery with scarves. A brand new range of handbags and purses will also be launched within the coming weeks!

If you would like any more information about the Spring/Summer 2012 collection or our current Autumn/Winter collection please telephone 0161 834 5992 to speak to one of the Bedazzled team.